Case Studies

Goal
Find creative and cost-effective ways to support the launch of  a household-level consumer segmentation solution for a global information services provider.  

Execution
Implement an aggressive media relations program targeting marketing executives and business decision-makers within the financial services and direct marketing industries to introduce and build the credibility of the segmentation solution. 
Media strategy and tactics included personal visits to media outlets, placement of bylined articles, case study development, white paper placement, editorial calendar management and outreach. 

Results
The PR initiatives gave the client secure market positions in several target industries, including financial services. The growing awareness of the product through PR initiatives was cited internally as one of the primary reasons the new product was adopted so quickly and substantially exceeded its 2003 and 2004 annual projected revenue target.  

Some highlights of the PR success  experienced since partnering with Glover Bryant Communications  included coverage in a PBS documentary; Time; the Wall Street Journal; Bank Technology News naming the company one of “Ten Tech Companies To Watch”; Customer Inter@ction Solutions naming the solution a 2002 Product of the Year; and the lead product spokesperson being named one of 25 people who American Demographics magazine “believes to have been influential on the demographic landscape over the past quarter century.”

Amy made a great decision to help Arvest with their advertising by sponsoring our High School Players of the week for Football, Basketball, Baseball, and Softball championship games and weekly high school games. She helped Arvest get their brand out across the state of Arkansas with this sponsorship.
                                                                                            Trey Schaap
                                                                                            AE/On Air
                                                                                            KABZ-FM 103.7
                                                                                            The Buzz-Signal Radio 

Kids Cook! Class at Pulaski Academy

Goal
Assist small business owner Faith Anaya in launching a new business focused on helping others perfect and enjoy the art of cooking. 

Execution
Working with Kids Cook! Glover Bryant Communications developed a marketing communications plan that took in to account Faith’s desire to take things “slow and steady” due to her time limitations not only as a new business owner but also a mother.   The plan was also developed to take in to account her budget limitations as a fledgling business and her desire to not “bite off too much all at once.”   The plan we developed and then executed was designed to outline a range of possible tactics and strategies that could be implemented over the course of 2004 as the business grew and as Faith felt she was ready to devote more time to not only teaching and managing Kids Cook! but also supporting public relations activities and appearances. 

Results
More than 24 monthly appearances on Arkansas’ top-rated morning show, Daybreak (KATV, Channel 7).  More than 24 monthly columns in Arkansas’ Active Years magazine.  Feature stories on Kids Cook! in Parenting in Arkansas, Little Rock Family, Arkansas Democrat-Gazette and, in November 2006, Southern Living.

Faith’s invitation and participation as a judge at the Arkansas State Fair in the fall and as a judge at the Eureka Springs Chocolate Festival.  Furthermore, Faith is happily becoming a resource for teachers, parents and groups leaders from throughout Arkansas, is adding more and more classes to her schedule every month and recently made expanded her classes to offer a  class in  Napa Valley, California.  Perhaps, most importantly, Faith feels that she is becoming a real resource for children and their families throughout Arkansas.